7 White Roses in a White Ribbed Vase

White roses carry respect, gratitude and a calm kind of affection, which makes them one of the most versatile things you can send. Seven of them stand here with fresh eucalyptus in a pearly white ribbed polymer vase, finished with a gold-flecked yellow ribbon. The look is clean and quietly elegant: it fits a thank-you to a host or a colleague, a birthday for someone who prefers understated things, or a gentle message of sympathy to a family, since the flowers arrive already in their vase and nobody has to find one. Add a few lines on the note page after checkout and we will write them on the card by hand.

What is actually in it

7 white roses with eucalyptus in a pearly white ribbed polymer vase 20 cm high and 8.3 cm wide, finished with a gold-flecked yellow ribbon. Overall height 30 to 40 cm. The vase is included.

What it looks like on day four

Roses like these usually stay at their best for about a week, often longer with fresh water and trimmed stems. A few outer petals may show darker tips; that is a trait of the variety, not damage, and they can simply be removed.

We photograph every listing on the bench under daylight. The image you are looking at is the arrangement, not a mood board.

Keep the vase away from direct sun, draughts and heat sources such as radiators or air conditioning. Check the water every day and refresh it with clean, room-temperature water, trimming the stems by half a centimetre to a centimetre at an angle each time. Remove any leaves that sit below the waterline and take out fading flowers early so the rest stay fresh for longer.

The five things that actually matter

1. Recut the stems. Two centimetres off at a 45° angle, under running water if you can. Air locks in the stem are the main cause of early droop.
2. Strip leaves below the waterline. Submerged foliage rots and turns the water bacterial within a day.
3. Change the water, do not just top it up. Every two days, with the sachet we include.
4. Keep them away from fruit. Ripening fruit releases ethylene, which ages cut flowers dramatically faster.
5. Cool and out of direct sun. A radiator or a sunny windowsill will halve the vase life of anything.

Do all five and you should see nine days from this bouquet rather than five. The long version is in the journal.

Related reading: What Red Roses Really Mean (and When Yellow or White Says It Better)

Delivery

Same-day delivery is available across all 39 districts of Istanbul, on the same nine daily delivery windows from 09:00 to 22:00. Delivery is always free, on every order, everywhere we deliver in Istanbul, no threshold, no surcharge.

We deliver in our own vans with our own drivers. That is more expensive than handing it to a parcel courier, and it is the reason 98.2% of orders land inside the window you chose.

Substitution policy

Fresh flowers are an agricultural product. Occasionally the market does not have what we planned for, especially with seasonal stems like peonies. When that happens we do one of two things, and never anything else:

• Substitute a stem of equal or greater value in the same colour family, and email you a photograph before dispatch so you can approve it or cancel for a full refund.
• If no acceptable substitute exists, we call you. We will not quietly send something different and hope you do not notice.

Cancellations

Change or cancel free until 18:00 the day before delivery. After that the flowers are cut and conditioned specifically for your order, so cancellation is not possible — this is the perishable-goods exception under distance-selling rules, and it is stated again at checkout before you pay.